MEA June 2017

18 MEA MARKETS / JUNE 2017 , The Jotun Group is amatrix organisation divided into seven regions responsible for the sale of decorative paints and performance coatings. We invited General Sales Manager Jotun powder Coatings UAE Llc to tell us more about the vast array of products the firmoffers and how it works to ensure that they are always of the very highest standard of quality. Painting the Town Successful Founded in 1926, Jotun achieved great domestic success in Norway the firm began an international expansion by establishing an office in Libya in 1962. Twelve years later, Jotun built a factory in Dubai which today is the hub of its operations in the MEA region. Since inception Jotun has continued its success, and now its operations in this region consists of bases in Oman, Saudi Arabia, Egypt, Morocco, Algeria, India, South Africa, United Arab Emirates, Libya, and Pakistan, all of which collectively employ more than 2600 people. The company has 37 production facilities, 64 companies and is represented in more than 100 countries around the world. Jotun Powder Coatings UAE llc has been present in the Middle East region for over 25 years providing world class powder coating solutions to industries like buildings, pipeline, rebar, appliance, furniture and general industries, and has been a market leader and has worked with some of the landmark projects like Burj Khalifa, Burj Al Arab, Masdar City, Abu Dhabi Louvre, Dubai’s Mohammed bin Rashid Al Maktoum Solar Park and more. In order to ensure its continued success, Jotun conducts its business operations based on the Jotun Values of loyalty, care, respect and boldness in the interest of customers, suppliers, employees, shareholders, the environment and the society at large, as Deepak is eager to emphasise. “Here at Jotun, we treat everyone, both clients and employees alike, with dignity and respect, upholding our business ethics and integrity at all times. This approach extends beyond our company and into the community, and as such Jotun is a responsible and dependable company. We meet regularly with public authorities and Non- Governmental Organisations in an open manner, and aim to always incorporate fair trade and free competition into our business practices.” Alongside this focus on fairness, Jotun always aims to provide its clients with solutions that meet their needs; as such, its approach to a new project has always been to provide high quality sustainable solutions. This involves a deep understanding of the customer’s process followed by offering a product fit for the purpose. This does not stop here, as after supplying of the product Jotun will ensure that that the product and process work in harmony in order to achieve the desired performance. This is achieved through the firm’s well respected approved applicator program, which is designed for different end uses. It is this focus on providing the very highest standards of service which truly sets the firm apart, as Deepak explains. “As part of Jotun’s vision, differentiation is at the core of our business. We have maintained our position as a global market leader by providing quality products backed by superior service. This service encompasses all aspects of the business cycle starting from the enquiry till the application stage. We excel in providing quick response to queries and technical service. This is accompanied by error free documentation and on time product delivery. “Recently, our customer satisfaction survey has shown customers rating Jotun as way ahead of the competition in terms of service and technical knowledge. At the same time, Jotun has been pioneer in bringing the latest technology advances in the market like Jotun Cool Shades, Jotun Durasol, Jotun Aurora Collection and Jotun Ultra Shine. These product range provide industry with sustainable technologies which help not only provide long term savings but enhanced performance for extended periods of time. We are committed to sustainability 1703ME04 and as such, our Jotun Green Steps program is targeted at providing products which meet strict environmentally sustainable products.” Internally, Jotun works hard to achieve a supportive and collaborative corporate culture which promotes strong client service in order to ensure the very best support and products for its client, as Deepak outlines. “Central to our success and client focused approach, is our internal culture, and Jotun has one of the most employee friendly culture globally. The fact that Jotun employees, also known as penguins, stay with the organization for extended periods of time is testimony to the strong values of Jotun. Loyalty, care, respect and boldness are the solid building blocks of our Penguin Spirit. These values describe how our employees interact with colleagues, customers and Society. As a firm, we continuously work towards good working and development conditions for our employees. “Over the years, a special focus has been on bringing different people together in organisations and in networks. Bringing people across borders has been the key to securing mutual respect across borders and within the different entities. Most employees of Jotun are exposed to colleagues from