MEA UAE Business Awards 2017

MEAMARKETS / UAE BUSINESS AWARDS 2017 59 , UA170080 BOTHUAE is a dynamic and innovative back-office outsourcing and professional employer organisation based in Abu Dhabi and Dubai. We invited Co-Founder andManaging Director Anna Heystek to share the secrets behind the firm’s phenomenal success. Best Administration Professional Services Company 2017 BOTH was established in 2009 to alleviate the administrative burden for international companies to setup effortlessly in the UAE and to have access to a professional knowledgeable local business partner. Creating a trustworthy and reliable service over time, BOTH grew organically from a PRO, visa, immigration and compliance services provider to a local administrative support partner. Anna discusses how the firm has succeeded in the highly competitive UAE market thanks to its focus on excellence and flexibility. “At BOTH we recognize that companies in the UAE operate in a fluid environment and face a challenging mix of external dynamics. Everybody needs to pivot in response to the changing and competitive environment fuelled by slow economic growth, reshaping of the technological landscape and the social and geopolitical situation in the region. Companies are succumbing to many global pressures and uncertainty, and in such a changing landscape, our mission for our clients has never been more vital and stronger. “Our success is based on quickly anticipating and rapidly embracing the changes affecting our clients and their business operations while developing our people is the most fundamental element of our success. A set of specific “BOTH values” created by our people, determine the foundation we have constructed over the past seven years, which is built for change. It tells the story of how evolution and constant transformation are core to the way we work and how our culture allows us to serve our clients in the best way possible.” As part of this commitment to constantly improving and developing its service offering, the firm has adapted its services significantly over the years in order to meet its clients’ ever changing needs, as Anna is eager to emphasise. “Keeping up with the pace of innovation, disruption and retaining and attracting talent will remain a challenge. Business leaders are forced to re-examine their core business, to rapidly adapt their organisations and practices, and continually innovate to remain relevant in the future. “Therefore, we have reinvented and expanded our professional services with a professional employer organisation (PEO) and employer of record business model. International companies can quickly enter and hire their most talented professional in the UAE by eliminating the need to set up an entity or foreign branch and taking on the risk and associated HR, payroll and benefits needs. This business model has been proven internationally to cut the cost of international expansion reducing time to on board employees from months to days and turning international payroll and HR management into a fast and easy process.” With regards to the future, BOTH will continue to offer comprehensive PRO, Company Incorporation, HR, payroll, and benefits management, with the firm’s high-energy team and work ethic that has made it a preferred provider of outsourced services in Dubai and Abu Dhabi. Having achieved incredible success over the past seven years, Anna is keen for BOTH to continue to grow and offer clients the solutions they need to succeed, as she proudly outlines in her concluding comments. “Overall, I am incredibly proud of what we have achieved and excited about the pace and scale of change that we are undertaking to fulfill our unwavering focus on serving our clients. The uncertain environment we face, while unsettling for many, is also an opportunity to look out to the future, to implement innovative ways to do business. “Most important, it is an opportunity to shape the future of our industry, and, more than ever before, to fulfill our founding mission of shaping better operations and personalized service for our clients. We are currently in discussions to expand our operations as we have generated international interest in our ever-evolving business model of scalability, efficiency and client services, and are looking forward to the opportunities this growth will afford us.” Company: BOTH UAE Contact: Anna Heystek Email: [email protected] Address: 103, 1st Floor, Bayswater Tower, Business Bay, Al Abraj St., Dubai, UAE Phone: 00971 4 422 9831 Website: www.bothuae.com