MEAMARKETS / UAE BUSINESS AWARDS 2017 63 , UA170044 du Forum is the UAE’s foremost purpose-built indoor entertainment venue. We caught up withMarcus Osborne, Marketing and Sales Director, to learnmore about this dynamic space. Best Indoor Event Venue 2017 As a leading indoor entertainment venue in the UAE du Forum provides approximately 2,500 square meters of pillar-less space for corporate functions, weddings, gala dinners, product launches, live shows, sporting events and music concerts. With powerful air conditioning, performance stage, VIP platforms and outdoor plaza area, du Forum can comfortably host up to 4,500 people. All clients and event producers who hire the venue receive full support, industry expertise and assistance from the venue owners Flash Entertainment and management team, Spectra Venue Management. Management can assist clients with marketing, branding and ticketing strategies to increase ticket sales and raise awareness. The firm also assist by leveraging its strong relationships with reputable suppliers in the areas of event management, catering, event set-up, design and audio-visual requirements. This dedication to providing the very highest standard of service is what sets du Forum apart from other venues, as Marcus outlines. “Here at du Forum, we pride ourselves on our ability to create a customer service culture at du Forum that values the way we interact with our customers, co-workers, promoters, vendors and everyone else we encounter during business. Taking our lead from our clients, involvement in each event’s planning is scaled up or down depending on each client’s requirements. “It is our commitment to offering a one-stop-shop for clients that sets us apart from the competition. From venue set-up, inventory used, lighting and even the choice of caterer, the client is not limited to or bound to anything, and if that all seems too overwhelming for an event planner, we at Spectra Venue Management provide the service and ongoing support to ensure the event comes together successfully.” “Alongside this, our venue can do what most of the hotels cannot. It can comfortably host large numbers and the sky is the limit for clients and event producers in terms of what they can do at the venue: the du Forum is a blank canvas where dreams turn into reality.” Overall, due to the versatile nature of the venue and its exhibition-hall layout, du Forum is suitable for concerts, club nights, comedy shows, conferences, exhibitions, weddings, sporting tournaments and training, gala dinners, indoor markets and family fun days. The venue prides itself on being able to accommodate both large public ticketed events and more intimate private events, such as weddings and even corporate events, which is an area that the firm is keen to move into as it looks towards the future, as Marcus proudly concludes. “Moving forward, du Forum remains focused on continuing to provide world-class service to our clients and event-goers in Abu Dhabi. Our plan for the future is to maintain this high level of service and of course further increase the number of events held at the du Forum. We are also shifting our focus onto the corporate, private groups as we know our venue can offer these groups a unique and more tailored event experience. “This change in focus stems from the market, as we have seen within the events space a general shift to the private sector with more corporate groups seeking to hire the venue for private events and conferences. As a result we are trying to accommodate these groups with packaged rates for longer-term hire and leveraging our strong relationships with suppliers and stakeholders to keep costs down and offer support to our clients.” Company: du Forum Contact: Marcus Osborne, Marketing & Sales Director Email:
[email protected] Address: Yas Leisure Drive, Yas Island, Abu Dhabi, UAE Phone: 00971 2 509 8143 Web Address: www.duforum.ae