MEA Q2 2018 Proserv

16 MEA MARKETS / Q2 2018 , Henkel JebelAli FZCo. operatesworldwidewithleading innovations, brands&technologies in threebusiness areas: AdhesiveTechnologies, BeautyCareandLaundry&HomeCare.We invited Amzi Shams to tell usmoreabout thecompanyandhowitsversatilityhas contributed to its success. Henkel: Creating Sustainable Value Established in GCC in 1998, Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to its strong brands, innovations and technologies. Functional across various industries, Henkel is an organisation brimming with knowledge and unique skillsets. The global expertise amongst the team has seen it achieve an overwhelming amount of success, and the vast library of experiences from across the globe has helped the company cater to the market needs in GCC. Highlighting its well-founded and enhanced reputation, Henkel’s brands and technologies are used in many different applications and industries, and is the name behind many well- known brands such as: Beauty Care (Schwarzkopf, Pert, Syoss and Fa) and Laundry & Home Care (Dac, Persil and Pril). Starting off the discussion, Amzi comments on what aspects of Henkel’s products help them to stand apart from their competitors, notably the innovative nature of the goods that the organisation produces. He is also keen to mention the values which are embedded in the company ethos, as well as the diverse nature of staff, all of which contributes to Henkel’s achievements. “Innovative and sustainable products, with the first mover ambitions are what makes our products stand out in the markets that we are in, as from the design stage to completion, Henkel tries to keep innovation and sustainability a priority. The innovation centre (R&D) for the region located in Dubai helps us to be closer to the consumers, allowing us to respond to the needs. “Internally, our values guide all our actions, decisions and behaviours. Every day, we need to take decisions in a highly volatile environment and at the same time, we are highly diverse. We come from diverse cultural backgrounds, have different experiences and we operate in a broad range of markets and industries. That’s why clear values which are shared, understood and lived by everyone at Henkel are so important for our future success.” Amzi then goes on to mention how being based in Dubai has contributed greatly to Henkel’s success, and continues to do so thanks to the excellent infrastructure in the local area. “Dubai’s excellent infrastructure and the good business conditions in the country have attracted international, highly-qualified personnel to the state-of-the-art laboratory and offices. Henkel’s decision to open our regional R&D-Innovation Centre in Dubai is emphasising the key role UAE plays for us as regional hub and is underlining our commitment to the MEA region, which is one of our fastest growing markets globally. The geographic location and ease of doing business in UAE has led to the high interest to invest in the business here.” As we enter the digital age, it is crucial that Henkel adapts accordingly to the advances which are arising daily. Amzi describes how Henkel utilises state-of-the-art technology to ensure that its products and customer service are of the highest quality. “Across the company, our three business units offer customers WR170040 cutting-edge technology or pioneering products. Thanks to our comprehensive portfolio featuring ground-breaking innovations, tailor-made products and strong brands we earned the trust of our customers and consumers. “Working with our customers and consumers in close partnership, allows us to combine innovation and technology leadership to develop solutions that are essential components in industrial and consumer goods around the world. “At the innovation centre in Dubai, Henkel develops innovative laundry and home- care products that are specifically tailored to the requirements of consumers in the Africa/Middle East region. The R&D Centre is facilitating the development of new products in the area