MEA Q2 2018 Proserv

MEAMARKETS / Q2 2018 17 Henkel: Creating Sustainable Value g Laundry and Home Care tailored to the specific needs of consumers in Middle East and Africa. The centre is equipped with a simulated environment for component testing and customised interactive training areas. State-of-the-art technologies and equipment allow applying latest test methods, reinforcing Henkel’s position as an innovation leader.” Overall, there is widespread optimism amongst the staff at Henkel that the firm will be able to capitalise on its ongoing success, and further establish itself as a leader within the industry. In his concluding comments, Amzi predicts what the future holds for Henkel, as he outlines the company’s long-term strategy. “At Henkel, we have a clear long- term strategy which is based on our purpose, vision, mission and values. It is the foundation which helps us successfully shape the future of our company. In 2016, we have defined our ambition in a very volatile market environment characterised by increasing globalisation, accelerating digitalisation, rapidly changing markets, and an increasing relevance of scares resources and social responsibility. “Henkel has defined four strategic priorities to continue our sustainable profitable growth through to 2020 and beyond: drive growth, accelerate digitalisation, increase agility and fund growth. Our balanced and broadly diversified portfolio with strong brands, innovative technologies and leading positions in attractive markets and categories provides a strong foundation. In addition, our passionate global team is united in a strong corporate culture with shared values.” Company: Henkel Jebel Ali FZCo. Contact: Azmi Shams Address: Dubai Silicon Oasis Headquarters Building, Block F, 4th Floor, Dubai, P.O. Box 341044, UAE Phone: 00971 4 389 3436 Website: www.henkel.com