MEA Q2 2018 Proserv

20 MEA MARKETS / Q2 2018 , DPSupplyBV is a 100%subsidiaryof DMKGroup –Germanbiggest DairyCop. DPSupplyBV’s administrational office is located inEmmen.We profiled thefirmfollowing their recent success inMEAMarket’sMEABusiness Elite 2018, and spoke toDhr. SierkWeisserKrepetin,MBAwho provideduswithan insight in to the company. Motivated to Go the Extra Mile DP Supply BV is a 100% subsidiary of DMK Group – German biggest Dairy Cop. DP Supply BV’s administrational office is located in Emmen. Their productions sides are in Germany/ Beesten and Greece/ Kilkis, and there are also new factories coming in the near future. The firm have not only invested in development but also in modern technology – technical expertise is a strong demand from the food world combined with good service and future thinking. Over the last few years, DP Supply BV has changed rapidly, from a trader to a special ingredients producer with a strong link to application and service. Beginning the interview, Sierk explains the firm’s philosophy behind client service and how the team maintains the high standards they set themselves across the company. “The most valuable asset of DP Supply, are the people within our organisation. There are numerous people who have been working here for many years, who know the processes (internal and external) and are also in touch with a big clients/ supplier base. “Additionally, we support young talents to grow within the company. I believe in a good mixture of young professionals and experienced managers, different cultures and characters as well as different skills – as this will create a homogeneous group of people who are enthusiastic and motivated to go for the extra mile. “Today, it is not only about size but about flexibility, creativity and timing. Our world is changing to a more and more fast changing consumer world. What is in today is old by tomorrow, the life cycle of products has been reduced strongly. Next to this, the digitalisation has certain impacts on our daily business – everything is more and more transparent products are more and more comparable. You just need to press a button and you can compare all available products of a similar kind.” When discussing what qualities make the firm unique, Sierk informs us on how the team at DP Supply BV are able to distinguish themselves from their competitors, and presenting themselves as the best possible option for clients. “At DP Supply, we believe in a strong link with our main clients. We have separated our clients into key accounts, core accounts, local followers and distribution service. “In my opinion, all suppliers have a similar method, however I think the extra quality is in our selection of people, their accountability and their market focus. We want to give every product the personal touch! I think with the size of our organisation; all employees are not only proud to work here but they have a very personal relation to the company. It is not a huge company where your communication partner is changing on daily basis. Every individual has their own story to tell about a certain developed product.” Bringing the interview to a close, Sierk reflects on the trends the company have seen over the past 12 months, and notes on how they have adapted around these changes. “From our point of view, these were the main trends which we saw: 1. Palm free products are not only supermarket chains, but also catering and even the feed industry does request palm free solutions. “In the past, this was a European demand only mainly driven by France, Italy and the UK. Today it is not Pan European today the 1806ME01 complete world is jumping on this running train. “At DP Supply, we have developed solution within all categories, Creamers, Foamer, Batters, Topping Powders and Fatpowders 2. No Dairy and Lactose free products are strongly growing on a monthly basis, and we have blocked a week of production to be able to serve clients with the best quality items. 3. 3. Within beverages, there is more of a demand for Dairy Creamers – consumers do like the dairy taste and not the fat taste – a bit the opposite trend to dairy free but for sure in value and volume much higher. “At DP Supply, we have developed tea creamer and vegetable fat/ fresh dairy items including flavours and colouring that gives a natural dairy taste.” Looking ahead to what the future holds for the firm, Sierk is keen to highlight some of the plans that lie ahead for DP Supply BV. Also, Sierk goes into detail about the wider UAE business market and what upcoming developments he foresees and how the firm will adapt around them. “With regards to the wider