African Excellence Awards 2019

16 MEA MARKETS / 2019 African Business Excellence Awards , The teaser generated a lot of reactions, positive and negative, proof of people’s impatience and curiosity on understanding the story behind. THE REVEAL The logo and campaign subject matter were revealed on 15th April, along with a video that gathered more than 560 000 views in a country with 550 000 Facebook users. The official Facebook page was also launched. The hype and expectation created by the teaser phase propelled organic views, which helped saved money from the Paid Budget. Other videos and posts helped sustain the campaign over a period of 4 months. Inspired by testimonials of drug addicts and their families, the campaign was designed around an authenticity approach. The audience had to hear real voices, feel the real pain of real people. This approach proved to be successful and all posts were shared over thousands of times. Best 360° Marketing Agency - Mauritius A new entrant to the market, Digital Kites Ltd. is an innovative marketing agency using its youth and agility to offer unique marketing services. We profile the firm to find out more. May19277 Digital Kites Ltd. Since its inception Digital Kites has been providing integrated marketing, advertising and media solutions in Mauritius, in the Indian Ocean, Africa and in other countries across the globe. Today the firm’s service offering ranges from market research and strategy development through to creative solutions such as design and campaign development. With an experienced team the company can offer a truly exceptional level of service that will help clients really speak to their target audience. As a hybrid media agency, Digital Kites aims to build engaging brand stories across traditional media and powerful digital platforms. Working with everyone from airlines through to local ministries, the firm is able to meet its clients’ varied needs and ensure they DIGITAL KITES WERE AWARDED THE CONTRACT FOR THE NATIONAL SENSITIZATION CAMPAIGN ON DRUG PREVENTION. A challenging project for the team for 2 main reasons: 1. There have been so many communications on Drug Prevention and the challenge was to explore an unchartered approach. 2. Drug prevention implies drug addiction, and such a sensitive and delicate issue had to be handled carefully to avoid any backfire effect. A few campaigns on Drug Prevention in some countries had resulted negative effects. The initial campaign structure as proposed by the Ministry of Health and Quality of Life (MoHQL) was changed. Fortunately, the client agreed to do so. Hence, the new structure comprised of a teaser phase, a reveal phase and 2 phases on persuasion. THE TEASER MESSAGE Kot Beby? means Where is Beby? A question that interrogated the minds, consciousness and curiosity of the whole nation. This message was supported by a video testimony of a mother looking for his child, Beby. And Beby being a common name in Mauritius, unrestricted to any gender and ethnic . KOT BEBY? became the talk of the town, and that of the home. Everybody was concerned, and presumptions and hypotheses flowed from the grapevine to the clouds.More than 208 000 engagements on KOT BEBY Facebook page for a week; 3800 page likes. feel supported throughout the marketing strategy creation and implementation process. Fundamentally, in a world over- flooded with commercial messages that are reaching multiple platforms almost instantaneously, the challenge for media agencies to be creative and to catch attention has never been so big. At Digital Kites, the team is aiming to change this by adopting a disruptive and engaging approach. The firm has flied balloons in supermarkets, danced with the public on roads, even painted walls in urban malls, planted and dug treasures in nature, jumped from mountains, and moved people from social media to town. Thus, the team have successfully made products become brands that live in the heart of people. Contact Details: Name: Shweta Reedha Address: 1st Floor, MTML Square, 63 Cybercity, Ebene (72201), Republic of Mauritius Phone: +2304892099 & +23058628494 Email : [email protected] Web Address: thedigitalkites.com TOTAL POSTS REACHED: 2.4M TOTAL VIDEO VIEWS: 1.5M TOTAL POSTS ENGAGEMENT: 200 000