MEA Markets African Excellence Awards 2018

10 MEA MARKETS / 2018 African Excellence Awards , Best Advertising Agency 2018 - West Africa Lima Limão is a Cape Verde based advertising agency with a global vision. We caught up with António Adão to find out more and explore how it has come to achieve the incredible success it enjoys today. Drawing on its vast industry experience, Lima Limão offers a wide range of services including advertising, marketing, consultancy services, public relations, digital communication, branding and corporate identity, direct and promotional marketing, specialized communications, events organization. Over the years the firm has worked with a range of household names including Unilever, Royal Air Maroc and Super Bock Group. António explores the process that the firm goes through when it works with any client to ensure that they receive the support they need. “At Lima Limão we work hard from the beginning to ensure our clients receive the solutions they need by identifying thier communication needs, and from there we create and build strategies of marketing and communication to fulfil its goals and to achieve solutions in the most efficient way. Communication is developed to provoke perceptions, and to form opinions and influence behaviour that will benefit the brands. “During all phases of communication strategy development and execution, Lima Limão is committed to achieving results for our clients. We have passion for what we do and it shows: we undertake all of our work with joy, intellect, sensitivity and experience. We believe in good ideas, innovation and capacity to cause impact. We measure our success through the success of our clients. This is our way of life.” This supportive, collaborative approach to work ensures that the firm provides its clients with the highest possible standards of service, and is central to Lima Limão’s internal culture, as António highlights. “Fundamentally, there is no one working in Lima Limão that does not share our spirit of mission and does not love with passion our dream of becoming a leading advertising firm in Africa. ACE18007 We are a true team at work. Each of us works specifically with our area of expertise, but always with a common focus point, which is the solution we must achieve for our client. We share the briefings, discuss the solutions, and internally test all the important aspects for each case. Above all else, the availability that each member of our team offers to help whenever necessary in any project of the agency is our greatest strength and what makes us feel that our team is so special.” As he looks to the future António is confident that Lima Limão can grow and flourish, building upon its current, incredible success, as he proudly concludes. “Looking to the future, at Lima Limao we are keen to show that in Cape Verde we can produce good advertising with the quality and level of the great agencies and multinationals. We are building our client base and there is still a lot to do, but we are looking forward to the opportunities that lie ahead.” Company: Lima Limao Advertising Contact: António Adão Address: Rua de Entre os Rios, nº1- 1º - Achada de Santo António, Praia, Santiago, Cape Verde Phone: 00238 534 03 35 / GSM: 00238 919 36 52 Web Address: www.limalimaoadvertising.com