MEA Markets African Excellence Awards 2018

8 MEA MARKETS / 2018 African Excellence Awards , As an Apple Authorised Reseller & Service Provider, Mac & More sell and service the entire range of Apple products such as iPhone, Mac, iPad, Apple TV, iPod and related accessories. Besides this, the firm are also an Authorised Distributor of brands such as G-Technology, Wacom, Moshi, Adobe, Sonnet, ADATA, Zikko and LaCie. Benson provides us with an overview of the firm and how it works to ensure excellence for every client it supports. “Mac & More Solutions leverages on technology to increase the efficiency and effectiveness of our service delivery. Our target market values convenience above other things. We have developed a top in its class online shop that ensures our customers do not have to come to where we are; we can always deliver to wherever they are. “Our customers can reach us through both traditional media such as phone calls but also through social media and other emerging platforms. We will continue using technology to make it convenient for our clients to access the solutions that they need and to interact with us. This will ensure that they can continue to focus on what they do best while we offer the necessary support. We also offer a wide range of payment solutions including the M-Pesa mobile money pay option which is quite popular in East Africa. Clients who have no card solutions can be sure to pay Mac &More Solutions exists to provide reliable and affordable cutting-edge ICT solutions and services to its valued clients. We invited BensonMusoga to share a fascinating insight into this dedicated technology retailer. Best Computer Technology & Accessories Retailer - East Africa ACE18010 using the alternatives that are convenient to them.” To ensure excellence for clients’ the firm focuses on providing them with the very highest standards of service. Benson explores the firm’s vision and how it works to achieve this for the benefit of its diverse range of clients, who include both companies and individuals. “Here at Mac & More, our vision is to become the preferred provider of reliable and affordable cutting-edge ICT solutions and services in East and Central African region. We pursue our vision and execute our mission by creating a culture of excellence. We focus on understanding the needs of our customers and providing a solution (a package of products and services) that meets their expectations and realises the highest level of satisfaction. “The challenge we face is that we operate in a highly fragmented and competitive sector. The only way to differentiate ourselves is to offer solutions and not just push boxes of products. This has remained our focus over the years. When we talk about affordable we do not mean seeking to be the cheapest in the market. Instead, we focus on the best solution which offers the highest value for money.” The firm’s focus is on providing clients with a full service solution, something which Benson is keen to highlight. “Our branding and positioning strategy revolves around offering an end-to-end solution to our clients. Focus in this sector has been more on who can push as many boxes of products as possible. However, Mac & More ensures that we pay more attention on the relationship and less on the transaction. This is what differentiates us from the competition. “In view of this, Mac & More Solutions has invested heavily in our Service Centre by ensuring we have the best personnel and quality equipment to deliver the highest level of service. Our clients are accorded peace of mind by the assurance that they have not only the best product but that it is also underwritten by the best support in the market.” Being based in a young market means that Mac & More has to constantly adapt its service offering to meet the needs of its market. Benson is keen to showcase how the firm works to achieve this and ensure it remains at the forefront of emerging market developments and able to meet its clients’ needs. “Africa’s population is generally young. For instance, 86.1% of Kenya’s population is aged below 40 years. This represents both an opportunity and a challenge. This young population is more IT savvy but many are yet to stabilise financially. Nonetheless, it means that the market will continue to grow in the coming years. “Consumer behaviour in usage of ICT products is changing fast. Desktops and Laptops are giving way to mobile devices. Africa in general and Kenya in particular