Business Awards 2020

16 MEA MARKETS / 2020MEA Business Awards , Best OEM Alternative Toner Cartridges Brand - UAE Concern for the environment has guided the direction of many companies, with the need to change the way in which we live vital for the future of the human race. eGreen is playing its own part in this important campaign for theworld inwhichwe live.With their remanufactured toner cartridges, they’ve achieved extraordinary success. We take a closer look to see just where that success lies. In 2004, eGreen came to life. The company was designed with a simple aim in mind – to help industries to reduce their formidable carbon footprint. With this goal in mind, they focused on the area of toner cartridges, aiming to change the way in which printing is done across the UAE. The challenge with most carbon friendly solutions is not just to solve the problem, but to solve the problem in such a way as to be easily integrated into the way in which businesses work. With toner cartridges, the team at eGreen have developed something that is much more cost effective than the OEM cartridges and other compatible toner cartridges in Dubai, which makes them much more appealing. Using state of the art equipment and facilities, an eGreen toner cartridge gives the crisp, sharp and fade-free prints that people expect, at a fraction of the cost. Because remanufacturing can save about a litre of oil, as well as reducing waste that goes to landfill, the team make an impressive difference simply by being the first choice for many businesses. With values of integrity, efficiency, reliability, commitment and honesty at the heart of the organization, it’s little wonder that they have thrived. Obviously, delivering an exceptional service has been key to the eGreen success story, but it’s through investment in research and development that the team have been able to flourish. With a dedicated lab that is focused on raising the standards of their products, using the latest innovations to create further success, it’s clear that eGreen means business. Reducing the carbon footprint that people have on the planet at large is not something that companies can simply settle with. It’s a constant search for more efficiency while keeping overall costs as low as possible. With the rapidly changing nature of the industry, the team have made the decision to ensure that technical and sales staff are able to undertake regular training on the latest information. By knowing what developments are emerging in different sectors, from the print industry to the latest theories surrounding climate change, the team are able to move their research in a direction that not only has a measurable effect, but is always commercially viable. Being based in the UAE has been a major boon to the team. They have seen the region grow dramatically in the last few years, generating a conducive environment to business and to success as a whole. When a location like Dubai has such incredible energy, it’s easy to grow quickly. The COVID-19 pandemic could have slowed progress, but the government took the lead and made steps to support all of its residents, citizens and business communities. With a lessened impact, the UAE has been able to recover more quickly when compared to other parts of the world. The team have been able to continue trading effectively, thanks to the strong leadership of the country. The local government have also been a clear guiding factor for many firms, with their determination to reduce their Carbon Footprint as part of their Corporate Social Responsibility setting the standard across the private sector as well. When recognized organizations such as these associate with eGreen, it’s a boon to all involved. Not only does it help the environment, but it saves costs too. Having been in the industry for seventeen years, it would Dec20463 be easy to see a firm that would struggle to adapt to the pressures of a world locked down by a pandemic. The strength of eGreen has come from the agile nature of its employees. They have adapted effortlessly to the challenges that have faced them over the years, gaining many loyal clients who still remain with eGreen to this day. It’s not just the clients who are long-standing within the firm, either. The team at eGreen are incredibly devoted, with employee turnover at a minimum. Many staff have been with the firm for more than a decade, which makes eGreen immensely appealing to new employees too. A reputation like this cannot be bought and ensures that clients get the exceptional service that they want and deserve. The rise in a culture of working from home from these clients, alongside a burgeoning e-commerce sector, has forced the company to shift its focus. This altered direction has opened up many new and exciting opportunities and the team have had to work hard to ensure that they can serve this new environment as effectively as possible. As more and more firms try to implement strategies that value recycling and reducing