Business Awards 2020

24 MEA MARKETS / 2020MEA Business Awards , Best Independent Advertising Agency - UAE Digiant Media When a client turns to Digiant Media, they get a service that is passionate, focused and second to none. With an approach that is defined by agility, they’ve achieved a lot in the last few years. We take a closer look at the firm to see how the team have been able to achieve such amazing success. At the heart of Digiant is a dogged commitment to independence. It’s an approach which focuses entirely on the clientele, no matter their size or industry of operation. In the middle of continuing massive technical revolution, this is a firm that is here to stay and work for its clients in a variety of different scenarios. Ultimately, the key to success with this small team is the wealth of experience on offer. It is a fact of the modern day of business that the playing field has fundamentally changed. It is no longer the big beating the small, but the fast beating the slow and the size of Digiant makes them incredibly agile and swift. “Craving to beat the competition has never been the way to solve problems, and the team are always striving for excellence in every respect,” says Asif Shaikh, Creative Director of Digiant. More than anything, it is clear that the team came into advertising for the love of it. Creativity and dynamism define the company’s portfolio of work, driven by a sincere passion for their craft. Even after eight years, the team constantly commit to delivering their products and services in a novel but ever cost-effective way. This approach ensures that they create impactful solutions on behalf of a client time and time again. By all regards, the digital economy of Dubai has acted as a catalyst for substantial growth alongside the soaring communication landscape of both the UAE and the greater Middle East. Of course, success in the field of advertising is not just fuelled by client interest, technology and market research, but increasingly by insights and data. At Digiant, the team work tirelessly to gather this processed data and act upon it. This is where the team’s creativity really comes into play, with the team delivering real-world results that fuses information and creativity seamlessly. The problem-solving the team undertakes depends entirely on what the client wants, what problems they have and how best to achieve a solution that works for them. With this in mind, it is essential for the team to upskill and embrace new skills on an ongoing basis. This means training and researching to ensure that the staff can truly be called experts, even when it comes to swiftly changing technology. It’s this technology that is moving the world ever forward. As a natural extension of this, Digiant constantly re-evaluates digital and mobile platforms because new formats are being introduced faster than ever through innovation. Currently, the team are focused on video content, which makes up a great deal of advertising space. As 2021 begins, the team are looking towards the World Expo for the latest developments, which is being hosted in Dubai. Today’s reality is that social media and web platforms are flooded with more and more content – content that is changing to the needs and wants of the consumer. A “content deluge” has become an important Dec20379 part of people’ lives. As content creators for their clients, the team ensure that their content remains clutter-free and compelling. In a city like Dubai, Abu Dhabi or Riyadh, where internet penetration is all-encompassing and digital devices rule the roost, the importance of impactful and highly relevant content remains crucial and seems set to continue growing. The future belongs to those who have foresight, and Digiant knows better than most how to stay on top in a constantly evolving world. For them, 2021 will be a year of doing things smartly by creating integrated offers, embracing opportunities and forging partnerships. It’s their sure- fire way of achieving new levels of success. Company: Digiant Media Contact: Asif Shaikh Web Address: www.digiantmedia.com Email: [email protected] Asif Shaikh, Creative Director Web Solutions Digital Marketing Branding Strategy