Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 47 , Best Boutique Social Media Marketing Agency - Morocco Social360 Founded in 2014, Social360 provide high-quality digital marketing services to its Moroccan and foreign client base. Following the firm’s well-deserved success in theMEA Business Awards 2020, we caught up withHatimRmili to find out more about one of the best boutique social mediamarketing agencies inMorocco today. As an integrated digital communications agency, Social360 aim to offer strategic solutions on social networks for its clients by combining creative content and analytics that offer a positive return on investment. To start, Hatim gives us a brief overview of the firm and offers more insight into its clientele. “Whether it’s content creation, social media management, website design, SEO, or a winning digital marketing strategy, Social360 has both a passive and internal capacity to carry out all communication projects. While creating wonderful digital experiences that drive sales and more importantly deliver a traceable return on investment, we work with small and large multinationals. Since our establishment, we have been fortunate enough to work with TUI fly, Pasta Berruto, Yoka Sushi, Assylor, DHL Express, Chestertons, Accorhotels and Eagle Hills amongst others.” In its attempts to distance itself from the crowd, the firm place huge importance on the relationships built with its clients, as Hatim explains further. “Unlike a conventional advertising agency, we function on using our own methods of process and delivery. Believing in transparency and simplicity, we keep things simple and smooth for our clients and grow with them over time. The firm’s client approach is one of the major reasons why all our clients keep working with us rather than going elsewhere.” Operating in the digital world can be a challenging experience with the industry constantly changing, however as Hatim goes on to explain, remaining at the forefront of emerging developments has proved to be one of the keys to the firm’s success. “Living by the concept of test and learn, we always have to be ready for changes. The digital world will never stop giving us extremely beautiful surprises and this excites us as a social media marketing agency. Which is why, through benchmarking and our approach to innovation, we have been well-prepared for the changes we have seen.” The outbreak of COVID-19 has caused huge disruption to businesses across the globe, however the pandemic in Morocco has only accelerated the digital shift of the digital communications industry. “The observation of the COVID-19 era is clear, the health crisis that we have been experiencing since last March has greatly accelerated the industry’s digital shift” Hatim highlights. “Indeed, the Moroccan spirit of innovation and the adoption of digital technologies have undeniably contributed to strengthening collaboration between clients and their agencies, helping them achieve success in those difficult times. Today, digital is now an integral part of our daily lives and we are proud to observe that all industries are surfing the wave and Nov20597 shifting their performance communication campaigns to digital which has presented new opportunities to us during the pandemic.” Looking ahead to what the future holds for the firm, Hatim signs off by revealing what the team at Social360 hope to accomplish in the years to come. “The health crisis made it possible to refocus on the essentials and the fundamentals. Naturally, as our priorities change over time we will begin to focus on more simple, human, and direct things to remain audible. Whilst we are still working from home, we will continue to offer our clients continuity plans and crisis management expertise. Beyond this, our goal is to maintain our position at the forefront of the digital communicating industry while building upon our existing client base. Finally, it is thanks to the loyalty, kindness and continuous engagement from our clients and partners, as well as the devotion, hard-work and innovative concepts from the team which has enabled us to reach extraordinary heights within the industry.” Company: Social360 Contact: Hatim Rmili Website: www.social360.ma