Business Awards 2020

68 MEA MARKETS / 2020MEA Business Awards , Best Boutique PR Agency - Kenya African Elite Group Limited Founded in 2010, AfricanElite PR is a boutique PR agencywith itsHQ inNairobi, Kenya and a work portfolio and footprint across EasternAfrica. A spokesperson for the firmtook the time to provide uswith an overviewof the award-winning services the teameffortlessly provide. With passion, African Elite PR works devotedly with illustrious brands to make them more distinguished and helps them ultimately connect better with their target audiences. Core values Our core values includes consistency, reliability, efficiency, and commitment. Due to our passion to see brands succeed and dominate the market, we strive to offer the best tailor-made solutions and unique approaches to client needs which makes us confident to pride ourselves as committed Public Relations and Strategic Communications partners and advisors. What we do at African Elite PR is at the heart of our clients’ interest, need, and vision. Client Approach & Industry Evolution Public Relations has evolved and is now an integral part of the survival of any brand. Any business operating blindly in these current times is bound to fail and it is for this reason that we work with clients to understand where they want to go. We enable them to achieve their goals through well thought out strategies to reach their target audiences. This stems from our repertoire of world-class stellar brands we have worked with and continue to offer PR counsel to, in line with their brand vision in Africa and beyond. Some of these in the luxury and hospitality sectors include world’s number cognac-maker Hennessy, luxury champagne house Moet & Chandon and the Single Malt Scotch Whisky, Glenmorangie. As well as Europe’s largest single hospitality company Accor, through their brands with a presence in Africa such as Fairmont Hotels & Resorts, Movenpick Hotels & Residences, and ibis Styles Hotel. In the retail sector we have worked with the leading footwear brand Bata, in the agricultural sector with Wefarm and in the logistics sector with Africa Logistics Properties; in technology Mr. Jeff, a Spanish company, and Plan International - renowned NGO, all are in our great portfolio. For all, we have supported unique initiatives through Public Relations and Strategic Communications. Still, on the evolution of the practice of Public Relations, any agency needs to ensure that they are at the forefront of emerging developments and trends, and that is precisely what African Elite PR does. We are the agency of the future, an extension of our client’s firms’ and we are keen to develop and apply novel strategies based on research, and assessment of what has worked before in terms of campaigns we have managed as well as continuous learning. At African Elite PR we believe that learning never stops. We are always on the lookout for knowledge, and new exciting challenges, to see our clients win their consumers over. And that’s how we stay ahead of the pack. With the rise of COVID-19, came the reinforcement of digital communication needs. Even as the digital communication evolution was already happening, the pandemic acted as a catalyst and accelerated the needs of our clients. Jan21081 Emerging Industry Trends That past year has been challenging for all business sectors and with it and as a forward agency, we take pride in our ability to review the past industry periods and set out projections of what to look out for in the near future. Therefore having taken a closer look at what trends have been prevalent for the past year and truly there has been a significant shift. For instance, PR & Marketing have traditionally operated independently but with this new shift, both need to work together for optimized results. The involvement, management, and conveyance of information to both internal and external audiences through a great PR & Marketing mix are quickly becoming the key ingredient for the success of any campaign. We also cannot talk about trends without highlighting the drastic change when it comes to communicating brand purpose and Corporate Social Responsibility (CSR). This being 2021, CSR is not just about planting trees. The responsibility to the people has to go beyond and CSR initiatives need to focus on the impact they exert on communities within which they operate. Now more than ever, consumers expect brands to not only somehow show support but take a firm stand on emerging social-political issues affecting our lives. In this era, we are witnessing brands seeking to communicate their stance clearly and consistently in an effort to continually connect with the people. Undoubtedly, brands are getting “humanized” all for the better, and speaking from some campaigns we have managed, consumers have been inclined towards brands that align with their values. Future Plans We look forward to expanding across Africa. We have a strong presence in Eastern Africa and the brands we have managed audiences for in this region have underpinned our need for expansion of footprint throughout the continent. A parting shot from the CEO Our CEO, Lucia Musau, exemplifies our commitment to the true purpose of scaling ever higher for brands. She ensures that where passion meets skill; magic happens. And that, for her, is what keeps African Elite Group ahead of the curve, with undisputed contributions to the industry. Company: African Elite Group Limited Contact: [email protected] Website: www.africanelitegroup.com