MEA | Business Awards 2023 Best Regional Communications Consulting Firm – Middle East The communications industry is responsible for how each business shares and conveys information – whether on a regional or global scale. As we know, our methods of sharing information are made possible by telephone, internet, airwaves, and cables, meaning that we can connect with anyone – anywhere in the world – at any time. We introduce SASH & Company: a highly skilled PR agency which acts as a one-stop shop for all our strategic communications needs. Here we talk to CEO, Tarek Sakik to find out more as the business wins its prestigious award in our MEA Business Awards 2023. The communications industry is so much more than how we communicate – it’s also about what we want to say. Raising and running a business in this industry is no small feat as the industry is extremely competitive and ever evolving. Communications Service Providers (CSPs) have faced a lot of challenges over the years, from cybersecurity issues to the introduction of 5G, building brand trust to public interest rates, corporate social responsibility to wading through the world of Artificial Intelligence. This is where regional communications consultancy, SASH & Company makes a clear distinction between itself and its competitors. SASH & Company introduces a plethora of services and solutions which inevitably alter the way we see the communications industry, in the Middle East and beyond. SASH & Company was set up in 2007 to alleviate issues within the communications industry in the Middle East – and, ultimately, have an impact on the industry across the globe. Once it began in Jeddah, Saudi Arabia, the company decided to expand to Dubai with its strategic and creative hub, then a second KSA base in Riyadh. Led and managed by an exceptional team of individuals, SASH & Company exceeds all expectations for its clients across the Middle East. The individuals which make up the very fabric of the business deeply believe in SASH & Company’s philosophy to exceed expectations every time with extremely elevated standards and the delivery of unparalleled services and solutions for public affairs, media relations, strategic advisory, and social media to a diverse range of clients, including government entities and multinational corporations. Introducing Tarek Sakik, SASH & Company’s seasoned CEO, who has had a vital role in the accomplishments of the business. Tarek Sakik has over 20 years of experience in the field of communications. Working in the industry since 2003, and having been SASH & Company’s CEO since 2017, Tarek has a wealth of knowledge which helps him to lead the agency further into success. Holding the torch for almost eight years at SASH & Company, he has worked tirelessly to ensure the business’ strategic communication advisory, crisis management, and leadership development and profiling is carried out exactly as needed. Tarek starts by telling us more about the establishment’s commitment to its clients’ high expectations: “Our commitment to client satisfaction is embedded in our company culture, ensuring consistency across all facets of our operations.” SASH & Company’s strategic communications services help organizations of all sizes to convey integral messages to their audience. SASH & Company’s approach to this is to communicate effectively with its own clients so that it can find out exactly what they want to put across to engage customers and stakeholders. Analyzing its clients’ specific needs and desired target audience, SASH & Company finds the most efficient, customized ways of raising its clients’ impact and impressions on the world. Winning Best Regional Communications Consulting Firm, Middle East, SASH & Company has been recognized for its ability to organize and enrich communications on a regional basis. However, there’s so much more to SASH & Company than what meets the eye. The business’ fruitful selection of services doesn’t stop there: it also covers strategic advisory, monitoring and reporting, Build – Operate – Transfer (BOT) services, content development, crisis management, social media solutions, digital diplomacy, media training, and outreach services. Of course, with an emphasis on strategic communications, SASH & Company focuses on its clients’ needs and requirements for solutions to their communication issues – large or small. However, the wide range of services offered are not an afterthought – they tie into everything that SASH & Company does for communications across its clients’ projects. Tarek enthuses, “Research based communication lies at the heart of our offerings, empowering clients to deliver their message effectively and persuasively while maintaining their credibility among the masses. We prioritize ongoing education and technological integration. Regular training programs, industry collaborations, and keeping ahead of emerging trends allow us to adapt swiftly to evolving market landscapes.” With its finger steadily resting on the pulse of the communications industry, SASH & Company’s expansive offerings react and respond to any and all trends which may arise over time. Its ability to adapt and stay flexible to trends, no matter how complex they may be, has enabled the company to continue building on its solid reputation since its inception all those years ago. SASH & Company’s content development services aid other businesses in creating and implementing complete and compelling content which targets their desired audience. SASH & Company knows the importance of putting one’s best foot forward – in order to present a brand in the best possible way right from the beginning. Attracting and influencing customers is half the battle when it comes to building a business. Keeping customers is the other half. Ultimately, delivering impactful information is key to sparking initial relationships, then keeping a consistent conversation helps to forge partnerships that are made to last. Helping all kinds of businesses, across every sector, SASH & Company’s strategic advisory services enable an open channel of dialogue which leads them to triumph in their area of expertise. With its professional analysis, the
RkJQdWJsaXNoZXIy MTUyMDQwMA==