8 MEA MARKETS / December 2017 , It’s no secret that behind every successful company, is a dedicated, hardworking, talented team to help support and make the business what it is. For Marcom Arabia, Anas praises the remarkable staff and describes to use the approach taken when hiring new staff. “Due to the nature of our business, the high demands and the fast pace of work, our team is required to always stay sharp, focused and motivated to think and execute. Although this may seem impossible, the internal culture of the company enforces this and enables the staff to achieve more in lesser time, and the management considers this as the main pillar of the organization. “Internal staff meetings, gatherings and outdoor activities help align business goals with the day-to-day work, motivate people and reward them on every achievement they make. Another important point is setting measurable goals, where people can understand and see where they are going as a team and as individuals. This requires that the company pays attention to the needs of the employees and help them in learning new skills and expanding their knowledge, not only in their field but in every other possible direction they may take. “One thing that differentiates Marcom from others, is that the employees are given the chance to express themselves outside their job titles, where everyone can participate in any project and campaign and learn new things and even take the lead at some points. This has created a team that possesses diverse knowledge and can perform in any position. “Our team is constantly encouraged to take new challenges and to embrace uncertainties, to dive into new areas that they are unfamiliar with and to learn from their outcomes, whether it be working with new industries or emerging products. “Most of our staff have been with us for more than a decade, they’ve grown with us and consider the company to be their second home. Not everyone can fit within certain cultures due to the nature of human beings, so when the time comes to look for new talents, we look for the enthusiastic ones, we look for mental strength and emotional intelligence. This is because everyone can then learn new technical skills but not everyone can adapt to the culture that built the company. “Our team has members who used to work in banks, local companies and International giants like HP and Cisco. All of them work in synergy to achieve and consider themselves the owners of the company. This mentality allows them to always look for the better sides of things and to challenge themselves constantly to come up with better solutions and innovate outside their comfort zones.” Reflecting on how economies are in trouble and markets are shaking, Anas firmly believes that there is hope and the future is bright for the region. “Times like these teach people to focus on the most important things, like delivering value and innovating to live, and the shifting paradigms in human life will allow us to evolve and live more fulfilling lives. “Taking this belief to heart, our work in Marcom has just started, yet we consider ourselves done. Now, we are taking large steps now more than ever toward focusing more on innovation. Not only in the way we do things, but also on the way we think of things. At the moment, we are expanding into new regions, building more agile processes and investing in creativity more and more.’ Looking ahead, Anas highlights how Marcom Arabia will adapt to developments within the industry. Developments such as, how marketing in the new age is quite different from what is used to be. “Brands are now realizing the need to have a 2-way dialogue with their customers. This is a direct result of the internet and the social networks. Both have provided a platform for users and customers to search for information and, to express their needs and opinions about everything in their lives. “This shift introduced a new world, where brands are no longer passive message senders and clients are no longer passive message receivers. Instead, both need to engage more and listen to each other. This is expected to grow even more with the rise of Artificial Intelligence and Augmented and Virtual Reality. “With this in mind, we are now investing more in experiential marketing, where the aim is to design and deliver experiences rather than marketing messages. This goes both online and offline, and that’s why our team has expanded to include members who are great in designing meaningful experiences. Now we offer integrated experiences that start offline and then shifted online, and vice versa.” Contact Name: Anas Hussein Job Title: Creative Manager Email:
[email protected] Mob.: +966541606061 Address: Saudi Arabia, P.O.Box 19103, Riyadh 11435, Al Ghat Street, Exit 6 Phone: +966112002721 UAE, 20th Floor, Office 20C Gold Tower, Jumairah Lake Towers, P.O. Box 336467 Phone: +971 (4) 3607784 Website: www.marcomarabia.com Social Media links: Facebook: www.facebook.com/ marcomarabia LinkedIn: www.linkedin.com/ company/marcom-arabia Twitter: twitter.com/ marcomarabia Google Plus: plus.google. com/104260793521517812154 YouTube: www.youtube.com/c/ marcomarabia Instagram: www.instagram.com/ marcomarabia/