South Africa Business Awards 2018

MEAMARKETS / 2018 South African Business Awards 13 Central Square Sandton, Apartment Company: Kent Gush Properties Contact: Raquel Gush Address: Building 4 Stratford Office Park, Valley Road, Broadacres, Fourways, Johannesburg, 2055, South Africa Phone: 0027 11 465 5362 Website: www.kentgush.co.za/ Kent explained what helps Kent Gush Properties to stand out within the industry, citing the agency’s individual methods and specialist skillset as key contributors to its extensive achievements. “What differentiates Kent Gush Properties from our competitors is the simple fact that we are not typical estate agents selling individual properties, but we are specialist development sales people who do nothing other than sell projects. As such, we have created a niche for our brand in the Gauteng residential property space. This is essentially the reason that we have been elected to market and sell some of the most prominent developments to come onto the Gauteng market over the last eight years.” With a vision of being the leading brand in South Africa in terms of marketing and sales of residential developments, being selected in the South African Business Awards as the Best Residential Development Sales Agency in Gauteng is a key indicator that the agency is well on its way to achieving its mission. Kent described what it means to him and his team to have been selected and how it will benefit the company moving forwards. “It is very satisfying to have won this award and it clearly demonstrates that the values and principles upon which the Kent Gush Properties brand was founded are being recognised by the industry. Since the inception of the agency in late 2009, I believe we have been very consistent with the branding and positioning of all of our developments over the last eight and a half years.” Operating within Gauteng has been very successful for Kent Gush Properties, and Kent mentioned what trends he and the team have noticed which are cropping up throughout the region, as well as the main benefit of being based in the area. “Across the region, we have noticed a trend of more people wanting to live in gated communities. It is now the trend that developers are developing entry level, large scale, secure projects which offer excellent facilities and lifestyle at an affordable price. The main benefit of being based in South Africa and more specifically within Gauteng is that we have established our company as the market leader in the sales and marketing of developments throughout our region.” Embedded in the agency culture are the company values which are extremely important to the two founders of the company, Kent and Raquel Gush, and potential employees, developers and partners are left in no doubt as to the importance of following these values when working with Kent Gush Properties, as Kent was keen to clarify. “Throughout the company, we believe that our agency values are the fundamental reason that people choose to work at Kent Gush Properties, and this is clearly evident to our clients and developers. This is the reason that we make every effort to align ourselves with both developers and staff who share these precious values of common decency, and have a healthy respect for what is good and right in this world that we live in.” Overall, there is widespread optimism amongst the team at Kent Gush Properties that there is a bright future ahead. Looking to build on its already sterling reputation, Kent referred to how the company’s reputation is continuing to grow, and he sees no barrier to the agency achieving unlimited success. “Moving forward, we are very excited about the future of our brand Kent Gush Properties. We have established an excellent reputation in a relatively short period of time, and compete very favourably with many the very large well-established household brands in the residential market. Currently, we are working on several very exciting new projects which will come to the market over the next few months.” Central Square Sandton, Rooftop pool deck Embassy Towers Sandhurst, Penthouse