MEAM UAE Business Awards 2018

MEAMARKETS / 2018 UAE Business Awards 75 , Best Brand Strategy Specialists - Dubai Best Brand Strategy Specialists - Dubai Fludium is a strategic branding agency based in Dubai, UAE. We spoke to Lawrence Flude to find out more about the firmand its service offering. Fludium is a Dubai- based branding agency that formulates business solutions which gives brands the winning edge. Operating with a forward-thinking ethos, the team focus on the big picture of how brands contribute to the success of businesses. Fludium begins with understanding the underlying business challenges, defining the key objectives and purpose of the brand, and then creating the best strategy for the client. Lawrence starts off the discussion by explaining how it feels to have been nominated for the award and what attributes and strategies have contributed to its success. “Receiving this award for the best brand strategy company is an honour for all the team. Here at Fludium, we believe that Strategy + Creativity = Solution, and so we deliver creative strategy and strategic creativity to every engagement. Employing either strategy or creativity to a problem will never produce the optimum outcome; you need both.” Dealing with an assortment of clients, Lawrence tells us the team’s approach to each individual project and speaks about the importance of paying attention to detail. “Throughout the company, we approach projects as a team, utilising a multi-discipline approach. Every project starts with immersion into our client’s business while we research their product or service. We investigate the industry, marketplace, competitors and global benchmarks, as well as facilitating workshops and interviews with the client leadership team, owners, customers, partners and suppliers. “Ensuring we reach the desired outcome on both sides, we brainstorm, debate and discuss. Based on our research, the team distil insights into the target customer’s needs related to the brand. These are formulated into the brand strategy and our designers bring this strategy to life ensuring that the essence, vision and personality of the brand are expressed through its visual identity.” Discussing the importance of being based in the UAE, Lawrence believes that the region is a massive playground which is constantly evolving and creating infinite opportunities. This has resulted in widespread optimism amongst the team about the future ahead. “In the UAE, local brands are now global players. Niche brands with enormous potential are being created all over the region. The UAE’s focus on technology, digital transformation and innovation make it a dynamic place to live and work. “Moving forwards, we are excited about the future and new opportunities that will inevitably present themselves, especially with EXPO 2020 just around the corner.” UA180082 Company: Fludium Contact: Lawrence Flude Address: Office 1409, Goldcrest Executive Tower, Cluster C, Jumeirah Lakes Towers, Dubai, PO Box 336220, UAE Phone: 00971 50 469 4920 Website: www.fludium.com