2019 UAE Business Awards

MEAMARKETS / 2019 UAE Business Awards 43 , Best Middle East Desert Safari Tour Operator 2019 With expertise in not only luxury but culture, wildlife and history, PlatinumHeritage reveals its stunning destinations with an authenticity beyond the reach of any other adventure tour company. As part of our overview of a selection of the deserving winners from this year’s UAE Business Awards we share an insight into the tours the firmoffers and how these have helped drive it to win one of these prestigious awards. Established in 2012, Platinum Heritage has always been committed to offering a unique array of tours and experiences to suit the truly discerning adventure seeker. The founding partners of Platinum Heritage wanted to redesign the industry but going back to the historical roots of these adventures; from this, the firm’s Heritage Collection was born. Using vintage open-top Land Rovers, the firm’s Heritage Collection is now the safari of choice for tourists and residents seeking an interactive glimpse into the past. The team also understood that there was an unsatisfied demand for high-end desert services; thus, its Platinum Collection was born. Using modern Range Rovers, private Chef’s and a stunning location inside the grounds of a local Royal Family member, the Platinum Collection has become the safari of choice for celebrities, world leaders, royal families and high net worth travellers. Over the years the company has evolved, and it now boasts the largest operating fleet of museum-quality series one and two vintage Land Rovers in the world. The company is now able to offer desert safaris and Dubai tours which are completely exclusive and created for discerning travellers who expect the highest level of service and attention to detail. Today, Platinum Heritage is the only desert safari company operating desert drives in luxury Range Rovers. The firm’s latest addition to its range of offerings is the Bedouin Collection which is a collaborative initiative with Dubai Tourism. The Al Marmoom Bedouin Experience is the most traditional of the firm’s Collections and gives tourists the chance to experience a day in the life of a Bedouin to learn about their culture first-hand. Moving forward, Platinum Heritage is keen to drive sustainability in the luxury tour market and be at the forefront of the ecotourism space. As part of this focus the firm is seeking to ensure it remains at the forefront of emerging developments in the sustainability landscape, for example introducing new solar power technologies to power its camps. This focus will ensure the firm’s ongoing success and keep at the forefront of the luxury tour market for many years to come. Company: Platinum Heritage Telephone Number: +97144409827 Web Address: www.platinum-heritage.com Feb19549