UAE Business Awards 2021

14 MEA MARKETS / UAE Business Awards 2021 , Market Research Agency of the Year 2021 For many businesses, the need to develop an award-winning strategy for marketing is a key part of their continued success. While many organizations offer exceptional services, it’s more andmore difficult to get amessage out there. The teamat market-i, a leading provider of digital marketing services. Having achieved incredible success in theMEAMarkets’ UAE Business Awards 2021, we thought it time to take a closer look. What does it mean to provide marketing in today’s business world? For many, there is a need not only to offer exceptional services, but to ensure that the services provided are designed for the future position of the marketplace and of the company. market-i has cornered the market, with a talented team giving them the capacity to act as a boutique marketing services agency for their clients. The team’s solutions are comprehensive in the extreme, built on the skills offered by a range of different digital developers, graphic artists, communications specialists, marketing research specialists, and data scientists. The way in which the team operates ensures that their recommendations are data-driven and guaranteed as far as possible to bring overall success. The team’s full range of marketing services and digital services and marketing research software has brought about some truly remarkable marketing achievement. The team’s focus on design thinking is always at the heart of every suggestion made. From the first engagement with the client, the team take a deep dive into what they want to achieve from the marketing campaign. They consider all the perspectives of key project stakeholders, taking into account the organizational constraints that every business must deal with. It’s vital to the team that what they suggest goes above and beyond pie- in-the-sky idea making, and is always actionable. Design thinking, therefore, is about taking every one of these factors into account so that both market-i and the client can form cross- functional teams that are essential to project success. Once the team have built the teams up, it’s easy to define the project objectives and success criteria. Then, using subsequent stages of target audience research, it’s possible to decide on the most valuable insights that are required to bring a strategy to life. Instead of acting as their own independent unit, the team at market-i are involved deeply with the project stakeholders. Through this useful connection, there are no surprises at any stage, with each choice being carefully picked and understood for maximum effect. The firm’s size means that clients can be assured that their projects are of the utmost importance to the team, with senior management deeply involved with every singe one. The success of a project for this boutique comes from their heart and soul. As a result of this small size, the team have proven time and again to be capable of adapting to any client requirement, with no lengthy approval processes to get things done. Through this efficient way of working, the team at market-i have been able to design some truly breath-taking projects. These projects often revolve around technical achievements, with the team often creating new and exciting tailormade software solutions on the fly. The team’s uniqueness comes in no small part from the impressive cross-functional nature of the business, pooling the various skills and abilities of each individual to create ideas that are bespoke in every way. The absence of specific silos down which a project might fall also ensures that there is seamless communication throughout every project, which is of enormous benefit to clients. Feb21457 As with any marketing agency, it is the culture that helps to define much of the success that the team has achieved. In this respect, market-i is very much a combination of a clan and an Adhocracy. The clan approach means that the team are always willing and encouraged to collaborate on projects, treating the business not just as a group of professional peers, but as a family who support each other in everything. This has paid dividends in the long run, as the firm boasts an incredibly low rate of turnover which ensures a strong sense of continuity, while also building up a strong emotional connection with the firm. The adhocracy aspect is what really powers the team through the unique marketing challenges that they face as a boutique. Adhocracy pushes the idea of individual initiative, with a lack of formal structure that supports strong collaboration that changes with each project. As no two jobs are the same, this structure has allowed the team to have an incredible impact on the market at large. The result is an approach is not only dynamic, but has a great deal of