UAE Business Awards 2021

MEAMARKETS / UAE Business Awards 2021 47 , Feb21595 Protecting your people and high value assets has become ever easier over the last fewyears, as technology opens up the possibilities of theworld to us. Following their recent victory in theUAE Business Awards, we take a look at the teamfromTrack24, to see how their innovative approach to trackinghas secured themsuccessnot just in theUAE, but toan international audienceof customers. Software Solutions Innovators of the Year 2021 For over 140 customers around the world, the team at Track24 are a vital part of active tracking and security measures. Using the latest software solutions, the team have supported a host of different clients, from ‘five eyes’ governments, to oil and gas majors, to international organisations and NGOs. What all of these organisations have in common is a need to protect and secure high value assets, which is precisely where this team excels. The firm’s positioning in the UAE, therefore, is not surprising in the slightest. The region has become regarded as a world leader in terms of innovation, technology, real estate and investment among a few others. Drawing together a range of different nationalities, with a rapidly growing population, it’s little wonder that the firm’s growth reflects the expansion of the UAE at large. Many companies have turned their attention to the UAE in light of this, seeing the country as a gateway to the Middle East. The Middle East has always been, and still remains, Track24’s most important market. Most clients’ regional headquarters are in the UAE, so it’s an excellent location for face-to-face meetings and networking, with international conferences such as EXPO 2020 at its forefront. This ability to communicate quickly and easily with others has been a key part of the team’s success. The nature of the business that the team works in, that of active tracking solutions, means that most customers are large, international operations in critical industries. The choice is between a lot of redundant manpower or an effective online tracking solution. To support clients at every stage of an operation, the team has established a strong approach of customer support, dealing with queries and challenges around the world in a timely and effective manner. Naturally, every project is unique, and the team’s approach reflects the bespoke nature of the business. They start with an onboarding session with the client, so that everyone involved is fully comfortable and confident with how to use their newly acquired hardware and technologies. This part of the process is adapted to each client’s needs, so that they can access exactly what services they need to. While the team’s software is world-leading, knowing how to use it effectively is a key part of ensuring that an organisation can get the most out of it. Of course, the team is always looking for the next big step to make in the industry. Their intelligent, precision communications platform for global enterprises, AtlasNXT, is coming soon to market. AtlasNXT will solve your organisation’s operational and employee safety challenges before you’ve even anticipated them. AtlasNXT will be an AI-driven curated information ecosystem, working for you, tailored to you, based on the operational profile of your company. AtlasNXT’s AI capabilities will mean the platform can make decisions for you, deciphering data feeds and decluttering, curating and delivering the information you need to know - cutting through the noise of the modern enterprise environment. AtlasNXT will anticipate risk and mitigate the impact through communications to your organisation. This new endeavour will transform many businesses and enterprises, driving sales and productivity, maximising efficiencies and reducing company costs. The team behind Track24 are exceedingly proud of the development of the AtlasNXT product suite and eagerly anticipate working with customers to determine new ways to communicate within various operating environments. Track24 offers invaluable services to companies around the world, but it has only been possible thanks to the extraordinary work of the team and its ideal positioning in the UAE. We celebrate their success and look forward to what they achieve in the future. Company: Track24 Name: Dan Bridges, CEO Email: [email protected] For press: [email protected] Web Address: https://www.track24.com/