UAE Business Awards 2021

MEAMARKETS / UAE Business Awards 2021 49 , Apr21037 Operating since 2016, ProMechanix provides amobile online-based vehicle maintenance solution for its two revenue streams which are B-C (retail customers) and B-B (corporate and logistical fleets). It employs 43 mechanics and operates 30 vans with service coverage across Dubai, Sharjah, and the Northern Emirates. Best Mobile Auto Service Provider 2021 Pro Mechanix’s services are mainly based on changing oil, replacing filters, applying new coolants and fluids. Each vehicle will also receive a diagnostic inspection and health check including batteries, tyres and brake pads. It is not an emergency/recovery service; it’s purely a maintenance service to save any customer the time and cost of going to the gas station or garage workshop. All the products that Pro Mechanix uses including oil and coolants are sourced from its official partner, ENOC (Emirates National Oil Company). This partnership has been operating for three years and has huge value in terms of brand credibility and recognition. When Pro Mechanix works on a new contract, there are several factors which are crucial to its success. Firstly, the response time of the Pro Mechanix team to ensure all bookings are completed within 24 hours. Time is very important to both retail customers and corporate clients. Whether it’s one vehicle or 25 vehicles, Pro Mechanix is committed to delivering the service at the designated location at the specified time and day. Secondly, the quality of work must be consistent. This means Pro Mechanix’s standard vehicle inspections must be carefully detailed to identify any issues regarding the engine, air and a/c filters, lights, batteries, tyres and brake pads. The company mainly uses 10W-40 ENOC Protec Oil to meet industry standards so that the car will run efficiently for 10,000 km without any issues related to the grade of oil. Thirdly, any successful partnership needs continuous feedback from its customers to understand the challenges. Pro Mechanix contacts each customer quarterly, usually by SMS or WhatsApp, to verify that the vehicle is running without any mechanical problems. For its corporate clients, the company takes feedback via its online system specifically designed for companies with fleets of over 50 vehicles. Even though Pro Mechanix started as a retail operation, it has evolved into a service which is increasingly designed for large companies with big fleets. This includes rental car companies, international logistics companies and taxi companies. It has gained invaluable experience in managing large fleets on a mobile basis at different locations in the UAE over the last 5 years. Currently there are no similar mobile service providers with a large fleet portfolio like Pro Mechanix. It now services over 100,000 retail and commercial vehicles for its various clients. This sets Pro Mechanix apart from competitors because big companies are looking for experience, track record and the ability to handle a substantial volume of cars. In addition, Pro Mechanix has developed its own proprietary software which is customised for large companies with significant fleets. This on-line platform allows each company to book their service, track the process and receive notifications when services are completed. In 2020, COVID-19 did have a significant negative impact on business activity in the UAE and especially Dubai. For Pro Mechanix, tourism is a key source of revenue because travellers rent cars and drive long distances. The absence of visitors to Dubai created a huge shortage in rental car demand which slowed the pace of service and vehicle maintenance for mobile providers like Pro Mechanix. Since January 2021, there has been a rapid rise in business as the UAE was able to contain the virus better than other countries. Tourism improved and the numbers of active cars on the road multiplied. To date, the company has seen a 60% increase in annual service transactions and is on course to achieve 3.5 million AED in overall turnover this year. Pro Mechanix CEO Amin Aql has two specific initiatives he would like to implement by the end of 2021: to launch an 80-point Comprehensive Vehicle Health Inspection which will be a mobile service specifically for buyers and sellers of cars; and the start of operations in Abu Dhabi with an initial team of 20 technicians by September 2021. If these goals are achieved by early 2022, he said Pro Mechanix looks forward to expanding its brand to other areas of the region including Saudi Arabia and Qatar. Company: Pro Mechanix Mobile Auto Repair Services Contact: Amin Aql Website: www.promechanix.com