UAE Business Awards 2023 56 Most Innovative Commercial & Personal Bank 2023 Commercial Bank International PSC (CBI) has nurtured a strong reputation in the UAE for its personable, client-centric approach to banking. We spoke with Senior Manager of Customer Experience, Ihab Ahmed to find out more on the back of its well-deserved success in the UAE awards programme. anking is changing dramatically, with all evidence pointing towards continued development and adaptation to reflect the ever-evolving needs of clients. Digitisation, for instance, remains a catalyst for banks of all sizes to introduce more client-centric solutions away from the traditional brick-and-mortar offerings that have defined the industry in decades past. CBI has, more than most, integrated these developments into its solutions and services, becoming – in its own words – “a truly local bank”. CBI has been helping leading companies and ambitious people of the UAE to manage their business and personal finances with confidence since 1991. Its mission is to serve its customers, offering a comprehensive portfolio of banking products, as well as tailor-made financial solutions in wholesale, retail and Islamic banking, ranging from lending, trade services, cash management, and treasury and markets solutions to personal account services and credit cards. For CBI, innovation means being able to better serve its clients – to help them with whatever banking services they need. By continuously developing its own solutions and enhancing its approach to customer service, the bank has ensured it remains at the cutting-edge of the industry. Ihab Ahmed tells us, “We pride ourselves on taking a modern and personalised approach to banking, underpinned by friendly service and anytime, anywhere accessibility. From the get-go, we take the time to understand our clients and their individual needs as we believe managing your finances should be a rewarding experience. By taking this personalised approach, we’re better able to assist our customers and provide them with products, services and advice curated to meet their unique requirements and help them reach their financial objectives.” “In line with the UAE government’s vision, our bank’s strategy is forwardfacing and focused on innovation; we see great opportunity in the market and look forward to all we can achieve.” In many ways, CBI is simply matching the pace of the UAE region as a whole, which continues to be a hub of business development, even considering the monumental impact of the COVID-19 pandemic. “The UAE government’s commitment to economic growth, economic openness, and recognition of innovation as a cornerstone of further economic growth, which in line supports the UAE’s aspirations to become an innovation hub, make the UAE an ideal environment for forward-facing businesses such as ourselves,” Ihab explains. Despite being a small bank, CBI is driven by this foundational drive to use its size to its advantage. This isn’t a bank with millions of clients, its services are dedicated to relatively few – at least in comparison to its competitors. Much of its efforts towards innovation are spent streamlining processes, making its operations more efficient, and creating seamless client-centricity. In this, the team look to building long-term relationships. Ihab says, “As a smaller bank, we have the luxury of building a personalised relationship with each and every customer and this commitment to customer experience sets us apart from others in the market. Our long-term goal is to find the best ways to converge physical and digital realities to enhance a differentiated customer experience and secure a distinctive competitive edge.” Ultimately, the future of CBI is defined by a continuation of this path as it looks to innovate further as it moves further through this year and beyond, as Ihab concludes. “As a bank, we believe that continuous experimentation and strategic partnerships are key to enabling innovation. We will announce several exciting partnerships throughout the year, which will help us support the UAE governments vision of becoming a global hub for innovation and a leading digital economy. We believe the continuity of our future successes require investment in customer-centric innovation and excellence, and in positioning CBI for future growth. Our 2023 strategies align with this and as we demonstrated through our bold move into the metaverse, we have a lot of innovative ideas and plans in store; watch this space.” Company: Commercial Bank International PSC Website: www.cbiuae.com Telephone: Within the UAE, 600544440 / Outside the UAE, +971 4 503 9000 B Mar23025
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